Make It Happen Tipsheet
Translating Knowledge to Action


When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention?  If you're like most people - and you're honest - it was probably a long, long, time ago.  The question is why.

As intelligent, capable, and busy people, we have trained ourselves to handle... as much as we can handle. We snack on various inputs (emails, texts, the web, TV, people around us, etc.) and use our brainpower to keep it all organized, ready for instant recall... we hope.  The younger generation is no better: many will use Facebook at the same time as watching TV and responding to Texts.

Multi-snacking does not allow for two important activities:  Processing the inputs completely, and developing strong relationships.  How could it be otherwise, as we're slicing our attention between so many things at the same time?  No one wants to develop a reputation for being unthinking and disengaged, yet this is precisely what multi-snacking leads to. 

This week's action plan: Good nutrition is tough to do all at once.  This week, schedule uninterrupted time for specific things, or with specific people. Turn off the interruptions, and develop a reputation as a thinking person who is fully engaged with the task at hand.

Postscript:  The toughest place to avoid multi-snacking is in front of the computer.  To help, turn off the "helpful" interruptions from email, instant messaging, etc.  This will let you give that one task 100% complete, undivided attention.  And when you do the same when you're with people (eg keep your smartphone in your briefcase), you'll find your relationships improve as well.

Social Media Insight:   We all strive for connection and community in the real world, so it isn't surprising that the online Social networks have grown like wildfire.  But just because we can connect to others online, doesn't mean that we should be connected to them at all times. We need space to think, and we need space for the "real world" people in our lives as well.

More insight from Randall Craig at


Randall Craig is an expert on Social Media Strategy and Social Media Policy; to find out how his workshops, webinars, and keynotes can help your team or add to your event, contact him through, or by email at

Make It Happen Tipsheet
Comments or questions? let us know:

Copyright © 2011 Knowledge to Action Press and Randall Craig. All rights reserved.
Publication Date: Jan 11, 2011

>>To newsletter index
Enjoy this newsletter?
Forward it to a friend!

If you received it, and are interested in subscribing, please fill out the form below:

First Name:
Last Name:


(To prevent spam, an email will be sent to the subscriber, asking them to confirm their subscription.)

More on the web:
Pinetree Advisors: Helping organizations respond to complex challenges.
For Corporations: Tools for Increasing Employee Retention
Latest Social Media Books
Randall Craig's new blog!

Twitter: @RandallCraig