Make It Happen Tipsheet
Translating Knowledge to Action

Blog Ideas

As an expert, writing a blog is a great way to demonstrate your knowledge and perspective. It helps prospective clients (or employers) understand how you think, and how you can solve their problems. If you are a marketer, a blog begins to create a community around your products and services. Blogging is one of the most effective marketing activities that you can do - but it takes commitment.

For most people who decide to start a blog, one question eventually pops up: What should I write about? "Me" isn't the correct answer, although it is a frequent one. Instead, consider these alternatives:

  • Summarize and link to a current news item.
  • Implications/analysis of a current news item.
  • Five tips to _____.
  • Ask your readers: what do you recommend for______?
  • Trends (or predictions) in your industry.
  • Ask your readers: what's the biggest challenge you're currently facing?
  • Write about an external resource on your subject.
  • Interview another expert.
  • Have a guest blogger write a post.
  • Top ten links on a subject.
  • Contrarian view: why a certain strategy is wrong.
  • "Op Ed": Your opinion on a topical issue.
  • Post an excerpt from one of your white papers, or from your book, if you are an author.
  • Seasonal posts (back to school, holidays, etc).
  • Post a video about any of the above topics.
  • Compilation of "Best of" posts.

This week's action plan: If you haven't started a blog, set a schedule (weekly is good), and then email yourself a post each week for a few months. If you can stick to it, then actually start the blog - you already have a backlog. If you do have a blog, how many different types of posts have you made? This week, try something different.


Randall Craig is an expert on Social Media Strategy and Social Media Policy; to find out how his workshops, webinars, and keynotes can help your team or add to your event, contact him through, or by email at

Make It Happen Tipsheet
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Copyright © 2010 Knowledge to Action Press and Randall Craig. All rights reserved.
Publication Date: September 7, 2010

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