Make It Happen Tipsheet
Translating Knowledge to Action

Twitter Job Search

Much has been said about Twitter, but how can you use it when you're trying to sell yourself into your next role? It may be easier than you think; consider these four strategies:

1) Networking:  Reach out to your "followers" on Twitter to let them know that you are currently looking for a new role.  At the same time, strategically let your network know about relevant resources in your area of expertise, to demonstrate that you are plugged into the latest issues and trends. Don't nag them with constant reminders of your joblessness, but remind them of your value by ensuring that there is value in each interaction.

2) Searching:  By following others - target companies, recruiters, etc - you can be alerted to opportunities they are advertising, often before your competition.  If you aren't following your targets, use Twitter Search to find them first.

3) Research:  Prior to a job interview, use Twitter search to learn about immediate issues and trends; search for the company name, the industry, and the interviewers' names.

4) Defense:  Don't get disqualified from a potential position just because a recruiter or hiring manager doesn't like what they see about you in Twitter - or Facebook, LinkedIn, or YouTube.  Your personal brand is everywhere, so make sure that everything - your posts, your Twitter background, your bio - reflect you as a consummate professional.

What if you're not looking for a job? And what if you don't Twitter? These strategies give you some perspective on how Social Media can change the "traditional" way something is done.

This week's action plan: These same Twitter techniques (Networking, Searching, Research, and Defense) are just as powerful when used in the selling process. This week, try one of these out - you may be surprised at what you find.



Randall Craig is an expert on Social Media, Networking, and Career Planning; to find out how his workshops, webinars, and keynotes can help your team or add to your event, contact him through, or by email at

Make It Happen Tipsheet
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Copyright © 2010 Knowledge to Action Press and Randall Craig. All rights reserved.
Publication Date: June 22, 2010

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